Our creative digital students have designed their own industry-standard advertising material to promote the school to prospective learners and their parents.
The class of six Year 13 diploma students used Adobe Photoshop and Adobe Illustrator software on the brief set by teachers Kate Blowman and Carrie Goodman, completing the project at home while the school is closed under current UK government guidelines.
They were asked to produce an advertising campaign to promote the school across social media channels, on billboards, at open evenings and other local external advertising platforms.
This included identifying the key messages of the campaign, learning more about advertising, photography, research, planning and understanding the associated technical and creative elements, promoting Ron Dearing UTC in the most positive and eye-catching way possible.
Luke Thornton, Managing Director of Influence Media at tech hub C4DI in Hull’s Fruit Market, also ran a workshop, sharing his knowledge on what makes a successful campaign and top tips on how advertising products can differ across various platforms.
Kate, our Art and Creative Digital Teacher, said: “I wanted our students to have a shot at promoting Ron Dearing UTC in their own way, as they are among those best-placed to do so based on their experience.
“They took their own images, created pre-production and visualisation documents, and pitched their ideas. The end products are amazing and this project stands them in good stead for working in the creative digital sector.
“The fact they were able to finish their work to such a high standard at home during lockdown is amazing.”
Luke, who also ran a photography masterclass with a group of our Year 12 students last year, said he thoroughly enjoyed helping on the project.
He said: “The students were really enthusiastic, open to ideas and keen to bring everything we discussed to life. We went through real life examples I’ve produced for clients and they came up with their own.
“During my presentation, they were able to ask questions to gain a deeper understanding, and it was a really positive project. They have a great knowledge base to help them in the future.”